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Festive E-Commerce: How Firms Are Chasing Digital Consumers During the Holidays
Businesses are placing their resources into the online domain more than ever before as the festive season approaches, with digital battle lines being formed across web platforms. Even markets without...
View ArticleFestive Season 2014: Consumer Spending Intentions
December shopping trends and forecasts vary from region to region due to differing consumer cultural and economic circumstances. Globally, though, retailers will aim to further unify their online and...
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How China’s Singles’ Day Reflects the Future of E-Commerce
Since officially adopting the cause in 2009, Alibaba has continued to grow awareness for Singles’ Day, a consumerist holiday meant for treating oneself. Each year, the company encourages more Chinese...
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Singles’ Day Miracle – Opportunities for Jewellery Market
Originating in China, Singles’ Day was observed by the Chinese as a day for single people to celebrate and socialise. E-commerce giant Alibaba capitalised on this trend and transformed it into a...
View Article2017 Holiday Shopping: Apparel And Footwear At A Crossroad
November each year marks the date of three major shopping holidays kicking off with Singles day on the 11th of November in China and followed up by Black Friday and Cyber Monday originating in the US...
View ArticleSingles Day 2017: The Year of Omnichannel Commerce
Singles Day was introduced by Alibaba on 11th Nov. 2009, to celebrate singles awareness with promotional activities on Taobao and Tmall. Following this impactful initiative by Alibaba, an increasing...
View ArticleBlack Friday, Cyber Monday and Singles’ Day – From the US and China to the World
Three major shopping holidays originating in the US and China are now extending to the rest of the world, transforming consumers’ shopping habits ahead of the Christmas Season in December. Euromonitor...
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2020 Observing China Forum
The post 2020 Observing China Forum appeared first on Market Research Blog.
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